AMD Partnered with Hitachi Astemo to Develop an AI-Powered Camera System

September 8, 2023

AMD Partnered with Hitachi Astemo to Develop an AI-Powered Camera System

September 8, 2023

Hitachi Astemo has chosen AMD adaptive computing technology to power its brand-new stereo-format forward-looking camera for adaptive cruise control and autonomous emergency braking.

The move aims to enhance the vision capabilities and contribute to the safety of next-generation vehicles.

To improve overall safety, the AMD Automotive XA ZynqTM UltraScale+TM multi-processor system-on-a-chip (MPSoC) enables the camera to detect objects beyond 120 degrees, a 3X wider angle than its previous-generation cameras.[1]

“The AMD Automotive XA Zynq UltraScale+ MPSoC is incredibly versatile and allows us to add multiple safety-critical features in our forward camera system,” said Makoto Kudo, deputy head of ECU solution business unit, Powertrain and Safety Systems Business Division, Hitachi Astemo Limited.

“AMD high-performance, highly scalable, programmable silicon offers distinct benefits for our forward camera system’s extremely complex image signal processing requirements. The flexibility and capabilities of the Zynq UltraScale+ MPSoC platform and its ability to meet stringent functional safety requirements led us to work with AMD,” said Makoto.

The development of improved driver assistance systems and autonomous driving depend on camera systems. These systems rely heavily on forward cameras to accurately recognize objects and people. 

The Hitachi Astemo system, powered by AMD, uses artificial intelligence and stereo camera image processing algorithms to provide video-based driver assistance systems and object recognition.

“Hitachi Astemo has clearly demonstrated its technological leadership with the development of this stereo forward camera that utilizes AMD adaptive computing technology,” said Yousef Khalilollahi, corporate vice president, APAC Sales, AMD. “Increased safety and accident avoidance are key tenets to automotive technologies, and AMD is proud to offer the foundational technology in these camera systems.”


  1. AMD, ‘AMD Powers Hitachi Astemo Next-Generation Forward Camera System for Enhanced Vehicle Safety Through AI Object Detection’, 5 September 2023,[]